Impact

News and perspectives from Catapult Insights & Innovation

Understanding the Homeowner Mindset

Understanding the Homeowner Mindset

Catapult Insights explored the mindset of modern US homeowners to gain insight into what drives their behaviors and make smart predictions about the future of home improvement space.

Following the Home Improvement Money   

Following the Home Improvement Money   

Catapult Insights uncovered that the majority of homeowners feel comfortable investing in their home and 85% have at least one home improvement project planned in the next year. Find out what their plans are, how they plan to do their projects, and where your brand could fit in.

Homeowners plan for home improvement spending despite economic warning signs

Homeowners plan for home improvement spending despite economic warning signs

The insights experts at Catapult designed the Catapult Homeowner Home Improvement Survey to explore what homeowners are planning for home improvement projects in this rapidly changing housing market. Even with some economic uncertainty and the rollercoaster housing market, the overwhelming majority of homeowners are planning to invest in their homes in the next year.

Insights from the US Housing Market

Insights from the US Housing Market

Catapult’s Homeowner Home Improvement Survey focused on the perceptions, attitudes, and behaviors of US homeowners. Their beliefs, feelings and intentions revealed some interesting insights into what we can expect from the housing market in the coming year.

Research Exposes Home Improvement Professional Market’s Uphill Battle to Stability

Research Exposes Home Improvement Professional Market’s Uphill Battle to Stability

The insights experts at Catapult Insights recently partnered with online sample provider Full Circle Research to get a pulse on home improvement professionals in the US. And despite booms in new home construction, and record sales in home improvement stores, the reality presents an environment still plagued by inflation, supply chain issues and staffing shortages.

Tales from the Road: Innovating into the Beyond

Tales from the Road: Innovating into the Beyond

Last week the Catapult Team returned from a fantastic 2-day workshop with an automotive client. Through the years I’ve been fortunate to work alongside countless partners in innovation, and each has been a learning adventure.

Shaping tomorrow through the voices of today