Impact
News and perspectives from Catapult Insights & Innovation
AI: Who is Training Who?
As humans have been training AI models to perform analysis, form insights, and make suggestions, AI has been training humans to become more accepting of shallow comprehension in exchange for speed.
New Product Development Q&A with Catapult Insights and NPD expert Gwen Ishmael
Catapult Insights’ Jill Miller recently sat down with NPD experts, Justin Sutton and Gwen Ishmael to talk about all things New Product Development including the frameworks they use, their best tips and tricks, and their favorite projects they’ve had the privilege to work on.
Non-Profit Research to Understand and Elevate the Volunteer Experience
Catapult Insights & Dog Aide partner together to help improve the volunteer experience to better serve dogs and their owners in the greater Detroit area.
Tales from the Road: Petaluma Reuseable Cup Project
Reflections on our recent time in Petaluma where a Reusable Cup Program was being tested.
The Importance of Flexibility in Research
Good researchers are disciplined and faithful to the science of our craft. Great researchers find ways to remain flexible and infuse creative thought to achieve more.
2024 Year End Reflections with Catapult Insights
Catapult Insights reflects on 2024 and looks forward to an exciting 2025 filled with adventures and new challenges.
From Insight to Impact: Launching a Product for Curly-Haired Consumers
Catapult Insights’ award-winning collaboration with Delta Faucet Company on their VersaCurl innovation.
2024 Quirk’s Award Finalist
Catapult Insights is a finalist for our Collaboration with Delta Faucet Company on their VersaCurl innovation.
Pricing Research Q&A with Catapult Insights’ Statistical Expert, Tom Rosholt
Catapult Insights’ Jill Miller sat down with statistician Tom Rosholt to talk about the ins and outs of pricing research and why it is more important than ever.