JILL MILLER, CO-FOUNDER

Jill is a highly experienced researcher and advisor who delivers actionable results. She utilizes her experience understanding human behavior to get to the core of people and answer clients’ biggest questions to drive growth and lead brands to success. By combining a background in advanced analytics with qualitative experience, she has developed expertise in a wide range of methodologies but is particularly known for segmentation, consumer journey, brand research and innovation. 

Jill has led teams of researchers and divisions at top international research firms. She specializes in consumer research in the CPG, QSR, durable goods, and consumer technology categories and works with some of the world’s leading brands. 

She’s known for her attention to detail, deep partnerships with clients, and her love of finding ways to tackle the most complex or unusual business objectives.

JUSTIN SUTTON, CO-FOUNDER

Justin is a problem-solver who brings a unique blend of research, solution development, and marketing and communication skills into everything he does. In addition to his innovation background, he has spent the past 15 years studying human behavior and socializing findings within client teams across myriad industries – including CPG, durable goods, QSR, consumer and business technology, energy, and financial services. 

Justin’s experience leading research divisions and project teams has afforded him a diverse and deep skillset. His “approach agnostic” mindset toward problem-solving acknowledges that every business, every challenge and, in fact, every individual client has truly unique needs which require tailored solutions.

His work has directly shaped the products and experiences enjoyed by millions of people everyday – from morning lattes to mobile app experiences – and honed the launch strategies of the latest offerings from tech giants. His innovation work has filled clients’ NPD pipelines and has a track record of award-winning product releases. 

Justin is best known for his thoughtfulness, optimism, curiosity, and calm demeanor – skills he eagerly applies to every opportunity to make the world a better place.

ANDRE BARROSO, DIRECTOR, INSIGHTS & INNOVATION

Andre has over a decade of experience bringing research to life and immersing his clients in the insights in thoughtful, easily understood ways. Throughout his career, he has led consumer and B2B research across a variety of industries that span the durable goods, QSR,  retail, technology, travel & leisure, CPG, and advertising spaces utilizing a custom mix of methodologies and analyses to solve the issues at hand.

Andre takes pride in his approach to answering his clients’ biggest questions – he listens, understands, and develops customized research programs that deliver results, all with a down-to-earth attitude. From informing new product launches as they make their way to our store shelves, testing the ads we see while streaming our favorite shows, to measuring brand health, Andre never loses sight of the importance of understanding people at their core – what they are feeling, thinking, and doing.

He is best known for being thoughtful and candid, having a laid-back personality, and his possession of a heart made of gold.

TOM ROSHOLT, CATAPULT INSIGHTS’ ADVANCED ANALYTICS PARTNER

Tom is Catapult Insights’ statistical expert and research partner who pairs analytical rigor with business acumen and a knack for simplifying the complex to provide elevated consulting and creative solutions for our clients.

Tom’s background includes formal training in mathematics and statistics, over 25 years in research and analytics, and ten years in teaching.  He spent 12+ years as a client-side statistician for one of the world’s largest consumer goods companies, so he has a keen understanding of what his clients are experiencing as they work to develop their offerings and grow their brands. Tom has spent the last decade as a consultant to some of the world’s largest and most iconic brands across a host of categories including fast-moving consumer goods, consumer electronics, automotive, telecommunications, technology, finance, retail, quick-serve restaurants, and dietary/health supplements.

In addition to his marketing and data sciences prowess, Tom has also developed a national reputation as an ad claims expert by helping clients navigate this complex terrain and differentiate themselves in the market through data-backed claims. He has had a hand in  substantiating well over one hundred claims currently or formerly in market across a variety of industries.

Tom is best known for his creative approaches to complex business challenges, deep understanding of statistical techniques, effective communication, and dedication to uncovering the truth in research and advertising.