CASE STUDIES
Success stories from the Catapult Insights archive
Shaping Food Perception Through Real-World Merchandising
Partnering with a leading global foodservice brand to understand how merchandising and product display influence shoppers’ quality perceptions and purchase behavior.
Reframing In-Store Decision Drivers Through Behavioral Insight
Partnering with a leading manufacturer in a complex purchase category to better understand how in-store experiences influence decision-making.
Human Centered Restaurant Redesign
Helping a fast casual brand confidently evolve their restaurant design by understanding customer emotion and behavior.
Uncovering Consumer Mindsets Within The Jobs To Be Done Framework With Segmentation
Partnering with a global leader in consumer packaged goods solutions to uncover and understand the varying consumer mindsets within the Jobs To Be Done framework.
Developing a Messaging Platform to Connect with Consumers via Claims Testing
Partnering with a global home fixture company to test and refine a series of customer-forward brand claims with quantitative research.
Redesigning Retail CX Through Human-Centered Insights
Helping a retailer navigate shifting shopper needs via human-centered insights that informed design, aligned teams, and unlocked new growth opportunities.
Research-Driven Purchase Conversion Strategy
Helping a retailer identify purchase conversion gaps in the customer journey through real-time intercepts, turning behavioral insights into successful strategies.
Messaging Strategy Development
Helping the creator of a new product harness the power of the right words.
Retail Location Strategy
Helping a retailer understand the impact of retail site selection on the customer experience.