Impact
News and perspectives from Catapult Insights & Innovation
The Checkout Revolution is Here
The way we shop and pay for products in retail stores is changing quickly. The key to success will be balancing new convenience benefits with the shopper’s learning curve.
Catapult Moves to Seattle
Catapult Insights announces the move of their HQ from Las Vegas to Seattle.
Celebrating Two Years of Catapult Insights
Catapult Insights celebrates their second anniversary with a look back at the high points and surprises experienced along the way.
NPD Success Culminates with Home Use Test
Home Use Test experts at Catapult share tips for success that will help you get the most out of your product launch research.
On Careers…
Reflections on several recent conversations I’ve had about career paths and decision-making.
Online Shopping in the Digital Age – Time Saver or Energy Waster?
Online shopping was supposed to make shopping easier and hassle-free, but has it?
Swimming in Data
There’s a trend going around – have you noticed it? More companies are looking inward and backward to plot a path forward.
The Case for Occasion-Based Segmentation
At Catapult we know that a one-size-fits-all approach to segmentation methodology falls short in many instances. Here we make the case for when a brand should consider an occasion-based approach to create a more actionable and insightful segmentation solution for their business.
A Segmentation Refresh – Is it the right time for your organization?
Three telltale signs that your segmentation might need some new life.