News and perspectives from Catapult Insights & Innovation
Three telltale signs that your segmentation might need some new life.
At Catapult we believe the most actionable segmentation work features a strong understanding of human experiences. Only through those experiences can we begin to empathize and forge real and meaningful connections.
Catapult brings the right people together to maximize our clients’ success. How we balance unbiased approaches with SME-level insight.
Catapult Insights checks in with home improvement professionals to see how 2023 is shaping up and what challenges they’re facing.
Catapult’s Jill Miller sat down with statistician Tom Rosholt to talk about all things segmentation including his best and most challenging experiences, and his advice for those embarking on their first segmentation project.
At Catapult we’re passionate about creating actionable and statistically sound segmentations for our clients and have developed a set of key building blocks for a successful segmentation program.
Evolving into something better is not easy and comes with risks, which is why Catapult has assembled a Playbook for Leveling Up.
When our client’s big, strategic questions require a more sophisticated analytic approach to answer, we bring in our statistical consultant to get the job done right.
Navigating a shifting definition of brand authenticity and the social media platforms consumers trust to drive brand engagement.