Impact
News and perspectives from Catapult Insights & Innovation
Why System 1 Insights Are Becoming the New Competitive Advantage in Market Research
Why System 1 insights are reshaping market research. Learn how intuitive, emotional decision making creates a competitive advantage for brands.
Tales From The Road: Inside the Aisles of The Home Depot
Go inside in‑aisle retail research, where real shopper behavior is revealed through observation, shop‑alongs, and guided interviews inside a mock store.
Creativity Is How Great Research Earns Its Power
Creativity is a practical advantage in insights work. Learn how creative research approaches make insights more usable, compelling, and impactful.
Design Decisions Need Both System 1 and System 2: Lessons From Restaurant Format Research
Learn how blending System 1 emotional insights with System 2 rational feedback leads to smarter, lower risk restaurant design decisions—especially when renovating at scale.
Insights Don’t Always Come Easy: Why Creativity Matters
Insights don’t always come easy, and that’s exactly where creativity matters. This blog explores why modern consumer insights teams need creative, well designed methodologies to tackle complex questions, navigate constraints, and drive real business impact. Learn how experienced insights leaders use creativity responsibly to turn ambiguity into action.
2025 Year End Reflections with Catapult Insights
Reflect on Catapult Insights’ biggest milestones of 2025—from record-breaking segmentation work and new client partnerships to evolving research needs and team-driven innovation. Discover the key trends, lessons, and insights shaping the year and what our team is looking forward to in 2026.
Summer Reflection – Sprinklers & Second Opinions
Problematic sprinklers lead to a customer/business interaction that elicits direct comparisons and learning when applied to the market research industry. Learn how sprinklers illustrate when it’s time to get a professional involved and an example of when getting a 2nd opinion is worth the extra time and effort.
Rethinking JTBD for Your Organization
Jobs to Be Done (JTBD) is a globally accepted framework that results in custom-fit business applications to help guide organizations in marketing, product development, and consumer insights. Catapult Insights has spent the past year collaborating with an organization on different Jobs To Be Done Frameworks. Here are some insights that may help you rethink and apply the framework effectively.
Blending System 1 and System 2 in Design Thinking: The Power of Cognitive Balance in Innovation
The best outcomes come from balancing intuition and analysis. Learn how blending System 1 and System 2 thinking creates smarter, more human-centered innovation in design thinking.