Impact

Problematic sprinklers lead to a customer/business interaction that elicits direct comparisons and learning when applied to the market research industry. Learn how sprinklers illustrate when it’s time to get a professional involved and an example of when getting a 2nd opinion is worth the extra time and effort.

Jobs to Be Done (JTBD) is a globally accepted framework that results in custom-fit business applications to help guide organizations in marketing, product development, and consumer insights. Catapult Insights has spent the past year collaborating with an organization on different Jobs To Be Done Frameworks. Here are some insights that may help you rethink and apply the framework effectively.

The best outcomes come from balancing intuition and analysis. Learn how blending System 1 and System 2 thinking creates smarter, more human-centered innovation in design thinking.

Explore the power of slow, deliberate, and analytical System 2 thinking in refining ideas, validating assumptions, and making data-driven decisions in design thinking. Structure meets strategy here.

Discover how intuitive, fast-thinking processes, known as System 1, fuel creativity, empathy, and rapid ideation in design thinking. Learn why trusting your gut can lead to breakthrough innovation.

Discover how assembling strong project teams at Catapult Insights leads to deeper customer understanding, smarter action plans, and transformative business outcomes. Learn how expert consultants, sample providers, and tools help elevate our research through collaboration, empathy, and strategic execution.

Discover how market researchers can harness the power of System 1 and System 2 thinking to design more effective consumer research. We explore the psychology behind fast and slow thinking, offer practical strategies for engaging each system in study design, and provide a dual-lens framework for analyzing instinctive vs. reflective responses.