Impact

News and perspectives from Catapult Insights & Innovation

On Careers…

On Careers…

Reflections on several recent conversations I’ve had about career paths and decision-making.

Swimming in Data

Swimming in Data

There’s a trend going around – have you noticed it? More companies are looking inward and backward to plot a path forward.

The Case for Occasion-Based Segmentation

The Case for Occasion-Based Segmentation

At Catapult we know that a one-size-fits-all approach to segmentation methodology falls short in many instances. Here we make the case for when a brand should consider an occasion-based approach to create a more actionable and insightful segmentation solution for their business.

Beyond the Page – Qual’s Role in Segmentation

Beyond the Page – Qual’s Role in Segmentation

At Catapult we believe the most actionable segmentation work features a strong understanding of human experiences. Only through those experiences can we begin to empathize and forge real and meaningful connections.

Building Effective Project Teams

Building Effective Project Teams

Catapult brings the right people together to maximize our clients’ success. How we balance unbiased approaches with SME-level insight.

Shaping tomorrow through the voices of today

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