Impact
News and perspectives from Catapult Insights & Innovation
The Case for Occasion-Based Segmentation
At Catapult we know that a one-size-fits-all approach to segmentation methodology falls short in many instances. Here we make the case for when a brand should consider an occasion-based approach to create a more actionable and insightful segmentation solution for their business.
A Segmentation Refresh – Is it the right time for your organization?
Three telltale signs that your segmentation might need some new life.
Beyond the Page – Qual’s Role in Segmentation
At Catapult we believe the most actionable segmentation work features a strong understanding of human experiences. Only through those experiences can we begin to empathize and forge real and meaningful connections.
Building Effective Project Teams
Catapult brings the right people together to maximize our clients’ success. How we balance unbiased approaches with SME-level insight.
Home Improvement Pros feel the pressure of rising costs
Catapult Insights checks in with home improvement professionals to see how 2023 is shaping up and what challenges they’re facing.
Segmentation Q&A with Catapult’s Statistical Expert, Tom Rosholt
Catapult’s Jill Miller sat down with statistician Tom Rosholt to talk about all things segmentation including his best and most challenging experiences, and his advice for those embarking on their first segmentation project.
Catapult’s Core Elements of a Successful Segmentation
At Catapult we’re passionate about creating actionable and statistically sound segmentations for our clients and have developed a set of key building blocks for a successful segmentation program.
Catapult’s Playbook for Leveling Up
Evolving into something better is not easy and comes with risks, which is why Catapult has assembled a Playbook for Leveling Up.
Catapult’s Quantitative Offerings Go Beyond the Basics
When our client’s big, strategic questions require a more sophisticated analytic approach to answer, we bring in our statistical consultant to get the job done right.