Shopping Made Easier – Elevating Experiences with Micro-Location Tech
The Call
An international corporation manufacturer had developed a new location based technology designed to improve the shopping experience. The technology was designed to be category agnostic and would have broad reach and appeal anywhere consumers would be. After initial research determined there was appeal among retailers, the organization needed additional help to gauge consumer appeal and reached out to Catapult Insights. This research would not only provide insight into consumer reactions to tech-enabled shopping experiences but would also serve as ‘proof’ to retailers to adopt the solution.
Our Response
While location-based technology as a whole has been around for a while, this new technology would be even more accurate. Because of this, we needed to assess consumer reactions on two fronts: online focus groups were conducted with consumers across the US to gauge their reactions to a series of potential technology use cases as well as understand unmet needs this technology could meet. Next, in-depth quantitative research was conducted to confirm and understand current shopping behaviors and attitudes while collecting a representative understanding of acceptance of the technology and its anticipated use cases.
The Celebration
The results from this multi-faceted approach were well-received and quickly distributed across the organization to help guide marketing efforts and support direct-to-retailer communication points, help shape internal product road mapping, and the prioritization of feature development. The next time you are out shopping at your favorite retailer and you pull up the app while you are in-store, there’s a chance that you could be enjoying this very technology without even knowing it.