Insights & Innovation
Shaping tomorrow through the voices of todayInsights
Successful brands know people are more than just a collection of data points – true insight comes from connecting the dots.
Innovation
Innovation is more than having a winning
idea – it’s also how you get there.
An Outcomes-Focused Insights Consultancy
We use research as a foundational tool to help brands grow, evolve and future-proof their business.
We create customized creative solutions to tackle our clients’ specific needs. Drawing from our extensive experience, we don’t try to fit every business problem into the same solution. We adapt our approach to fit the objectives at hand.
Future Oriented
Our suite of research methods and consulting approaches give our clients an understanding of people today – their needs, motivations and behaviors, and a view into the future.
Who We Are
A small but mighty team with a network of highly experienced collaborators.
IMPACT
News and perspectives from Catapult Insights & Innovation
NPD Success Culminates with Home Use Test
Home Use Test experts at Catapult Insights share tips for success that will help you get the most out of your product launch research.
On Careers…
Reflections on several recent conversations I’ve had about career paths and decision-making.
Online Shopping in the Digital Age – Time Saver or Energy Waster?
Online shopping was supposed to make shopping easier and hassle-free, but has it?
Swimming in Data
There’s a trend going around – have you noticed it? More companies are looking inward and backward to plot a path forward.
The Case for Occasion-Based Segmentation
At Catapult Insights we know that a one-size-fits-all approach to segmentation methodology falls short in many instances. Here we make the case for when a brand should consider an occasion-based approach to create a more actionable and insightful segmentation solution for their business.
A Segmentation Refresh – Is it the right time for your organization?
Three telltale signs that your segmentation might need some new life.
Beyond the Page – Qual’s Role in Segmentation
At Catapult Insights we believe the most actionable segmentation work features a strong understanding of human experiences. Only through those experiences can we begin to empathize and forge real and meaningful connections.
Building Effective Project Teams
Catapult Insights brings the right people together to maximize our clients’ success. How we balance unbiased approaches with SME-level insight.
Home Improvement Pros feel the pressure of rising costs
Catapult Insights checks in with home improvement professionals to see how 2023 is shaping up and what challenges they’re facing.
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