Award-Winning Insights & Innovation
Shaping tomorrow through the voices of todayInsights
Successful brands know people are more than just a collection of data points – true insight comes from connecting the dots.
Innovation
Innovation is more than having a winning
idea – it’s also how you get there.
Award-Winning, Outcomes-Focused Insights Consultancy
Discover how Delta Faucet Company turned a critical blind spot into breakthrough innovation with VersaCurl™. Learn how consumer-led research helped them build empathy, enter a new category, and drive long-term growth.
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Future Oriented
Our suite of research methods and consulting approaches give our clients an understanding of people today – their needs, motivations and behaviors, and a view into the future.
Who We Are
A small but mighty team with a network of highly experienced collaborators.
IMPACT
News and perspectives from Catapult Insights & Innovation
Summer Reflection – Sprinklers & Second Opinions
Problematic sprinklers lead to a customer/business interaction that elicits direct comparisons and learning when applied to the market research industry. Learn how sprinklers illustrate when it’s time to get a professional involved and an example of when getting a 2nd opinion is worth the extra time and effort.
Rethinking JTBD for Your Organization
Jobs to Be Done (JTBD) is a globally accepted framework that results in custom-fit business applications to help guide organizations in marketing, product development, and consumer insights. Catapult Insights has spent the past year collaborating with an organization on different Jobs To Be Done Frameworks. Here are some insights that may help you rethink and apply the framework effectively.
Blending System 1 and System 2 in Design Thinking: The Power of Cognitive Balance in Innovation
The best outcomes come from balancing intuition and analysis. Learn how blending System 1 and System 2 thinking creates smarter, more human-centered innovation in design thinking.
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