Award-Winning Insights & Innovation
Shaping tomorrow through the voices of todayInsights
Successful brands know people are more than just a collection of data points – true insight comes from connecting the dots.
Innovation
Innovation is more than having a winning
idea – it’s also how you get there.
Award-Winning, Outcomes-Focused Insights Consultancy
We use research as a foundational tool to help brands grow, evolve and future-proof their business.
We create customized creative solutions to tackle our clients’ specific needs. Drawing from our extensive experience, we don’t try to fit every business problem into the same solution. We adapt our approach to fit the objectives at hand.
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Future Oriented
Our suite of research methods and consulting approaches give our clients an understanding of people today – their needs, motivations and behaviors, and a view into the future.
Who We Are
A small but mighty team with a network of highly experienced collaborators.
IMPACT
News and perspectives from Catapult Insights & Innovation
Rethinking JTBD for Your Organization
Jobs to Be Done (JTBD) is a globally accepted framework that results in custom-fit business applications to help guide organizations in marketing, product development, and consumer insights. Catapult Insights has spent the past year collaborating with an organization on different Jobs To Be Done Frameworks. Here are some insights that may help you rethink and apply the framework effectively.
Blending System 1 and System 2 in Design Thinking: The Power of Cognitive Balance in Innovation
The best outcomes come from balancing intuition and analysis. Learn how blending System 1 and System 2 thinking creates smarter, more human-centered innovation in design thinking.
The Case for System 2 Thinking: Why Deliberation and Logic Are Essential in Design Thinking
Explore the power of slow, deliberate, and analytical System 2 thinking in refining ideas, validating assumptions, and making data-driven decisions in design thinking. Structure meets strategy here.
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