Award-Winning Insights & Innovation
Shaping tomorrow through the voices of todayInsights
Successful brands know people are more than just a collection of data points – true insight comes from connecting the dots.
Innovation
Innovation is more than having a winning
idea – it’s also how you get there.
Award-Winning, Outcomes-Focused Insights Consultancy
We use research as a foundational tool to help brands grow, evolve and future-proof their business.
We create customized creative solutions to tackle our clients’ specific needs. Drawing from our extensive experience, we don’t try to fit every business problem into the same solution. We adapt our approach to fit the objectives at hand.
Learn More from the Case Study
Future Oriented
Our suite of research methods and consulting approaches give our clients an understanding of people today – their needs, motivations and behaviors, and a view into the future.
Who We Are
A small but mighty team with a network of highly experienced collaborators.
IMPACT
News and perspectives from Catapult Insights & Innovation
Non-Profit Research to Understand and Elevate the Volunteer Experience
Catapult Insights & Dog Aide partner together to help improve the volunteer experience to better serve dogs and their owners in the greater Detroit area.
Feb 2025 – Flexibility in Research
Research isn’t just about following a process—it’s about knowing when to pivot. This month, we’re highlighting the power of flexibility in research and how thinking outside the box leads to better insights.
Tales from the Road: Petaluma Reuseable Cup Project
Reflections on our recent time in Petaluma where a Reusable Cup Program was being tested.
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