Impact
News and perspectives from Catapult Insights & Innovation
2024 Quirk’s Award Finalist
Catapult Insights is a finalist for our Collaboration with Delta Faucet Company on their VersaCurl innovation.
Pricing Research Q&A with Catapult Insights’ Statistical Expert, Tom Rosholt
Catapult’s Jill Miller sat down with statistician Tom Rosholt to talk about the ins and outs of pricing research and why it is more important than ever.
The Checkout Revolution is Here
The way we shop and pay for products in retail stores is changing quickly. The key to success will be balancing new convenience benefits with the shopper’s learning curve.
Catapult Moves to Seattle
Catapult Insights announces the move of their HQ from Las Vegas to Seattle.
Celebrating Two Years of Catapult Insights
Catapult Insights celebrates their second anniversary with a look back at the high points and surprises experienced along the way.
NPD Success Culminates with Home Use Test
Home Use Test experts at Catapult Insights share tips for success that will help you get the most out of your product launch research.
On Careers…
Reflections on several recent conversations I’ve had about career paths and decision-making.
Online Shopping in the Digital Age – Time Saver or Energy Waster?
Online shopping was supposed to make shopping easier and hassle-free, but has it?
Swimming in Data
There’s a trend going around – have you noticed it? More companies are looking inward and backward to plot a path forward.