Impact
News and perspectives from Catapult Insights & Innovation
Beyond the Page – Qual’s Role in Segmentation
At Catapult we believe the most actionable segmentation work features a strong understanding of human experiences. Only through those experiences can we begin to empathize and forge real and meaningful connections.
Building Effective Project Teams
Catapult brings the right people together to maximize our clients’ success. How we balance unbiased approaches with SME-level insight.
Home Improvement Pros feel the pressure of rising costs
Catapult Insights checks in with home improvement professionals to see how 2023 is shaping up and what challenges they’re facing.
Segmentation Q&A with Catapult’s Statistical Expert, Tom Rosholt
Catapult’s Jill Miller sat down with statistician Tom Rosholt to talk about all things segmentation including his best and most challenging experiences, and his advice for those embarking on their first segmentation project.
Catapult’s Core Elements of a Successful Segmentation
At Catapult we’re passionate about creating actionable and statistically sound segmentations for our clients and have developed a set of key building blocks for a successful segmentation program.
Catapult’s Playbook for Leveling Up
Evolving into something better is not easy and comes with risks, which is why Catapult has assembled a Playbook for Leveling Up.
Catapult’s Quantitative Offerings Go Beyond the Basics
When our client’s big, strategic questions require a more sophisticated analytic approach to answer, we bring in our statistical consultant to get the job done right.
Creating Authentic Brands – A Moving Target of Brands and People
Navigating a shifting definition of brand authenticity and the social media platforms consumers trust to drive brand engagement.
Embracing the Consumer Journey Through Empathy Building
Utilizing empathy building to understand the consumer journey in order to build better customer experiences and drive loyalty.