Impact
News and perspectives from Catapult Insights & Innovation
Thinking Fast and Slow in Consumer Research: A Market Researcher’s Guide to System 1 and System 2 Thinking
Discover how market researchers can harness the power of System 1 and System 2 thinking to design more effective consumer research. We explore the psychology behind fast and slow thinking, offer practical strategies for engaging each system in study design, and provide a dual-lens framework for analyzing instinctive vs. reflective responses.
Connecting with Consumers: The Role of Insights in Shaping Brand Stories
Catapult Insights explores how human insights can transform brand narratives from generic to unforgettable. Learn how understanding consumer motivations, emotions, and lived experiences can help brands create authentic and resonant stories.
Know Your Customer or Pay the Price: The CX Wake-Up Call
Explore how Cracker Barrel’s $100M rebrand failure highlights the risks of ignoring customer research. Learn from brand missteps like Tropicana, Gap, and Pepsi—and successes from Chick-fil-A, Dave & Buster’s, and Frito Lay—why empathy and insight are essential to customer experience.
What can we learn about consumer behavior from our own feelings when at career crossroads?
Catapult Insights explores what the dissonance between our inner stories and our outward existence that we experience when at a career crossroads teach us about consumer behavior.
From Disruption to Direction: How Insights Guide Paradigm Shifts
Discover how companies can thrive amid disruption in a post-convergence world. We explore the challenges of innovation, behavior change, and strategic pivots in industries reshaped by technology. Learn four keys to navigating paradigm shifts: balancing patience with agility, how to pivot, building smarter feedback loops, and redefining success.
Insights on the Fly: Intercepts in the World’s Busiest Places
Discover how to conduct effective intercept interviews in high-traffic, high-pressure environments like airports. This blog shares real-world lessons and practical tips for qualitative researchers navigating time-constrained, distraction-heavy settings. Learn how to engage respondents, gather meaningful insights quickly, and adapt your methodology for dynamic public spaces.
Acting upon Human Insights – a Q&A with Catapult Insights and expert, former Amazon researcher Debbie Hovies
Part 2 of Catapult Insights’ Q&A with Justin Sutton and Debbie Hovies to talk about the interesting and unexpected world of human behavioral insights and what it takes to turn insights into action.
Understanding Human Behavior – a Q&A with Catapult Insights and expert, former Amazon researcher Debbie Hovies
Catapult Insights’ Jill Miller recently sat down with Justin Sutton and Debbie Hovies to talk about the interesting and unexpected world of human behavioral insights, including the real-world anecdotes, lessons from the field, and what it takes to turn insights into action.
Why New Product Development Research Is Critical to Success
Launching a new product takes more than a great idea—it demands strategic timing, compelling messaging, and deep customer understanding. Learn how New Product Development (NPD) research is key to minimizing risks, validating ideas, and uncovering unmet customer needs.