Impact
News and perspectives from Catapult Insights & Innovation
2024 Year End Reflections with Catapult Insights
Catapult Insights reflects on 2024 and looks forward to an exciting 2025 filled with adventures and new challenges.
From Insight to Impact: Launching a Product for Curly-Haired Consumers
Catapult Insights’ award-winning collaboration with Delta Faucet Company on their VersaCurl innovation.
2024 Quirk’s Award Finalist
Catapult Insights is a finalist for our Collaboration with Delta Faucet Company on their VersaCurl innovation.
Pricing Research Q&A with Catapult Insights’ Statistical Expert, Tom Rosholt
Catapult Insights’ Jill Miller sat down with statistician Tom Rosholt to talk about the ins and outs of pricing research and why it is more important than ever.
The Checkout Revolution is Here
The way we shop and pay for products in retail stores is changing quickly. The key to success will be balancing new convenience benefits with the shopper’s learning curve.
Catapult Insights Moves to Seattle
Catapult Insights announces the move of their HQ from Las Vegas to Seattle.
Celebrating Two Years of Catapult Insights
Catapult Insights celebrates their second anniversary with a look back at the high points and surprises experienced along the way.
NPD Success Culminates with Home Use Test
Home Use Test experts at Catapult Insights share tips for success that will help you get the most out of your product launch research.
On Careers…
Reflections on several recent conversations I’ve had about career paths and decision-making.