The latest thinking on market research, consumer behavior, and business strategy.
Showing 9 of 70 articles
|Justin Sutton
When job security feels fragile, research integrity is tested. Why truth, boundaries, and credibility—not compliance—earn trust at the table.
|Justin Sutton
Research professionals have an uncomfortable responsibility: to tell stakeholders not just what the data say, but what they cannot responsibly support.
|Justin Sutton
Generative AI is accelerating the misuse of qualitative research, stripping away context, rigor, and humanity in favor of false confidence and speed.
|Justin Sutton
In research design, adding “just one more question” can dilute insight quality and bias outcomes. Learn when complexity strengthens insights and when it creates costly misdirection.
|Jill Miller
Most data quality conversations focus on fraud detection, but another important risk is real, qualified respondents who simply aren't engaging. This blog explores why and how to detect low-effort responses in quantitative research, and what insights teams can do about it upstream.
|Catapult Insights Team
Blayk Puckett joins the Catapult Insights team as Lead Analyst!
|Justin Sutton
Most data quality conversations focus on fraud—but the bigger risk may be real respondents who are disengaged, rushed, or fatigued. Read how low-effort participation distorts results, why “technically valid” data can still be misleading, and how better research design can protect insight integrity.
|Justin Sutton
Why System 1 insights are reshaping market research. Learn how intuitive, emotional decision making creates a competitive advantage for brands.
|Justin Sutton
Go inside in‑aisle retail research, where real shopper behavior is revealed through observation, shop‑alongs, and guided interviews inside a mock store.