Insights & Innovation
Shaping tomorrow through the voices of todayInsights
Successful brands know people are more than just a collection of data points – true insight comes from connecting the dots.
Innovation
Innovation is more than having a winning
idea – it’s also how you get there.
An Outcomes-Focused Insights Consultancy
We use research as a foundational tool to help brands grow, evolve and future-proof their business.
We create customized creative solutions to tackle our clients’ specific needs. Drawing from our extensive experience, we don’t try to fit every business problem into the same solution. We adapt our approach to fit the objectives at hand.
Future Oriented
Our suite of research methods and consulting approaches give our clients an understanding of people today – their needs, motivations and behaviors, and a view into the future.
Who We Are
A small but mighty team with a network of highly experienced collaborators.
IMPACT
News and perspectives from Catapult Insights & Innovation
Segmentation Q&A with Catapult Insights’ Statistical Expert, Tom Rosholt
Catapult Insights’ Jill Miller sat down with statistician Tom Rosholt to talk about all things segmentation including his best and most challenging experiences, and his advice for those embarking on their first segmentation project.
Catapult Insights’ Core Elements of a Successful Segmentation
At Catapult Insights we’re passionate about creating actionable and statistically sound segmentations for our clients and have developed a set of key building blocks for a successful segmentation program.
Catapult’s Playbook for Leveling Up
Evolving into something better is not easy and comes with risks, which is why Catapult has assembled a Playbook for Leveling Up.
Catapult Insights’ Quantitative Offerings Go Beyond the Basics
When our client’s big, strategic questions require a more sophisticated analytic approach to answer, we bring in our statistical consultant to get the job done right.
Creating Authentic Brands – A Moving Target of Brands and People
Navigating a shifting definition of brand authenticity and the social media platforms consumers trust to drive brand engagement.
Embracing the Consumer Journey Through Empathy Building
Utilizing empathy building to understand the consumer journey in order to build better customer experiences and drive loyalty.
Catapult Insights Welcomes Andre Barroso
Catapult Insights is thrilled to announce that Andre Barroso has joined the team as Director, Insights and Innovation.
It’s Our Anniversary Celebration!
Catapult Insights had a fantastic first year thanks to outstanding partners and clients! Stay tuned for some exciting announcements about year 2.
Tales from the Road: Bias for Action
Making fast, smart decisions is good for business, and it feels great when it’s done right.
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