Award-Winning Insights & Innovation
Shaping tomorrow through the voices of todayInsights
Successful brands know people are more than just a collection of data points – true insight comes from connecting the dots.
Innovation
Innovation is more than having a winning
idea – it’s also how you get there.
Award-Winning, Outcomes-Focused Insights Consultancy
Discover how Delta Faucet Company turned a critical blind spot into breakthrough innovation with VersaCurl™. Learn how consumer-led research helped them build empathy, enter a new category, and drive long-term growth.
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Future Oriented
Our suite of research methods and consulting approaches give our clients an understanding of people today – their needs, motivations and behaviors, and a view into the future.
Who We Are
A small but mighty team with a network of highly experienced collaborators.
IMPACT
News and perspectives from Catapult Insights & Innovation
Design Decisions Need Both System 1 and System 2: Lessons From Restaurant Format Research
Learn how blending System 1 emotional insights with System 2 rational feedback leads to smarter, lower risk restaurant design decisions—especially when renovating at scale.
Insights Don’t Always Come Easy: Why Creativity Matters
Insights don’t always come easy, and that’s exactly where creativity matters. This blog explores why modern consumer insights teams need creative, well designed methodologies to tackle complex questions, navigate constraints, and drive real business impact. Learn how experienced insights leaders use creativity responsibly to turn ambiguity into action.
2025 Year End Reflections with Catapult Insights
Reflect on Catapult Insights’ biggest milestones of 2025—from record-breaking segmentation work and new client partnerships to evolving research needs and team-driven innovation. Discover the key trends, lessons, and insights shaping the year and what our team is looking forward to in 2026.
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