Award-Winning Insights & Innovation
Shaping tomorrow through the voices of todayInsights
Successful brands know people are more than just a collection of data points – true insight comes from connecting the dots.
Innovation
Innovation is more than having a winning
idea – it’s also how you get there.
Award-Winning, Outcomes-Focused Insights Consultancy
Discover how Delta Faucet Company turned a critical blind spot into breakthrough innovation with VersaCurl™. Learn how consumer-led research helped them build empathy, enter a new category, and drive long-term growth.
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Future Oriented
Our suite of research methods and consulting approaches give our clients an understanding of people today – their needs, motivations and behaviors, and a view into the future.
Who We Are
A small but mighty team with a network of highly experienced collaborators.
IMPACT
News and perspectives from Catapult Insights & Innovation
Home Use Tests (HUTs) Can Be a Game-Changer for Product Development
At Catapult Insights, we know the value real consumer experiences bring to the NPD process. Home Use Tests are a great way to gather insights into how consumers interact with your products, helping you refine features, perfect messaging, and craft go-to-market strategies for a successful launch.
Sept 2025 – Achieving Greatness Through Partnerships
The value of partnerships is the topic of the Sept 2025 Catapult Connect Newsletter
Thinking Fast and Slow in Consumer Research: A Market Researcher’s Guide to System 1 and System 2 Thinking
Discover how market researchers can harness the power of System 1 and System 2 thinking to design more effective consumer research. We explore the psychology behind fast and slow thinking, offer practical strategies for engaging each system in study design, and provide a dual-lens framework for analyzing instinctive vs. reflective responses.
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