At Catapult Insights, we believe that the quality of insights and the action plans they inspire are only as strong as the teams behind them. In a world where data is overly abundant but clarity is rare, assembling the right project team is not just a tactical decision; it’s a strategic imperative.

We asked client-side insights professionals what they look for in a research partner, and their insightful responses can be found in our newsletter. Here, I explore why partnerships matter and how they can enhance the power of the work we do at Catapult Insights.

From Insight to Action

It’s not enough to just deliver insights. I believe it’s far more effective to build experiences that activate insights to help stakeholders fully appreciate the nuance and emotion their business decisions will have on customers. Approaches blending immersive research, collaborative workshops, and strategic facilitation ensure that every project ends not just with a report, but with a roadmap for action. We’ve seen this in practice where our teams used storytelling, guest speakers, and real artifacts from the field to bring findings to life.

These sessions aren’t just informative – they are transformative, helping stakeholders internalize insights and move forward with confidence.

Finding the Right Partners

Building strong teams that can execute these transformative projects starts with finding the right partners. We’re proud to collaborate with consultants like Tom Rosholt and Gwen Ishmael, whose behavioral expertise and methodological rigor raise the bar on every engagement. Their ability to translate complex human truths into clear, actionable insights is a cornerstone of our success.

Our award-winning research for Delta Faucet featured several partnerships, including Sequoyah Glenn who brought industry expertise and cultural insight – critical for navigating go-to-market strategy development for a new product.

We are equally proud of our work with recruiters and platforms like Veridata Insights and Dscout on this project. Their contributions allowed us bring the right people into the right environment to capture in-the-moment experiences and bring consumer voices into the heart of decision-making.

We work with sample providers like OpinionRoute because they care about data quality as much as we do and have multiple levels of safeguards to minimize and prevent flawed data from entering our datasets.

Whether it’s ethnographies, home use tests, or digital diaries, these partnerships allow us to explore not just what people do, but why they do it—and what that means for our clients.

Collaboraton as a Core Value

Working collaboratively feels different when it’s treated as a core value rather than a checkbox. The right partnerships are paramount to delivering complete and compelling stories to our clients.

Having the right teams and tools is like an artist having a full palette of colors and brushes. Sure, it’s possible to doodle a sketch that is passable at delivering meaning. But imagine what the audience misses when the output lacks vibrance, depth, and detail. It’s the difference between informing and inspiring, and there’s too much at stake in the business world to gamble with that type of “undersight.”

Conclusion: Building for Impact

In the end, assembling strong project teams isn’t just about staffing—it’s about impact. It’s about creating the conditions where great ideas can flourish, and where research becomes a springboard for meaningful change. At Catapult Insights, we’re proud to build those teams every day—and to help our clients shape tomorrow through the voices of today.

Don’t forget to check out what client-side researchers had to say about what they look for in research partners in our newsletter, along with access to other valuable industry knowledge. 

 Justin Sutton

CO-FOUNDER
CATAPULT INSIGHTS