We are proud to announce that we have been recognized by Quirk’s Media for our collaboration with Delta Faucet Company on their upcoming VersaCurl Detangling Hand Shower. As a finalist, Catapult would love for you to join us at the virtual awards ceremony on November 19 – register here today!

Delta Faucet, a leader in the durable good and home fixtures space, was preparing to bring a bold in-shower hair tool to market. Delta dedicated immense time and resources to deeply and fully understanding the needs of those caring for curly and coily hair to ensure their solution could meaningfully address lifelong struggles. This learning journey featured a carefully curated supplier team to represent a diversity of cultures, research, and industry backgrounds to help Delta leverage their expertise in water to better tailor the showering experience for those with textured hair. Delta, Catapult, and 924 CoOp took risks together with first-of-its-kind research approaches designed to bring Delta closer to their consumer audience, develop empathetic understanding, and remain true to Human Centered Design principles in their pursuit of better solutions for an often-under-served market. The result was an industry award-winning haircare tool and a greenlight to continue development for launch.

Delta is already earning industry accolades and we are so proud of the work we did together to create better solutions for curly haircare. 

THE CATAPULT TEAM 

The Marketing Research and Insight Excellence Awards, powered by Quirk’s Media, recognize the researchers, suppliers and products and services that are adding value and impact to marketing research. Finalists are selected by a panel of judges made up of a combination of end-client researchers, supplier partners and Quirk’s editorial staff.

The award winners will be announced at The Marketing Research and Insight Excellence Awards Virtual Ceremony on November 19, 2024. Please visit quirksawards.com for more details.

About Quirk’s
Quirk’s Marketing Research Media produces a print and digital magazine, e-newsletters, events, industry awards, webinars and the most comprehensive website – all of which is devoted entirely to professionals responsible for conducting, coordinating and purchasing marketing research products and services. Designed to promote the understanding, use and value of marketing research, Quirk’s free resources include original articles on research techniques, case studies, news, survey findings, global listings for conferences and jobs, LinkedIn groups, webinars and the most complete and up-to-date directories of market research product and service companies. To get your own free access visit www.quirks.com.