Impact
News and perspectives from Catapult Insights & Innovation
Celebrating Two Years of Catapult Insights
Catapult Insights celebrates their second anniversary with a look back at the high points and surprises experienced along the way.
NPD Success Culminates with Home Use Test
Home Use Test experts at Catapult Insights share tips for success that will help you get the most out of your product launch research.
On Careers…
Reflections on several recent conversations I’ve had about career paths and decision-making.
Online Shopping in the Digital Age – Time Saver or Energy Waster?
Online shopping was supposed to make shopping easier and hassle-free, but has it?
Swimming in Data
There’s a trend going around – have you noticed it? More companies are looking inward and backward to plot a path forward.
The Case for Occasion-Based Segmentation
At Catapult Insights we know that a one-size-fits-all approach to segmentation methodology falls short in many instances. Here we make the case for when a brand should consider an occasion-based approach to create a more actionable and insightful segmentation solution for their business.
A Segmentation Refresh – Is it the right time for your organization?
Three telltale signs that your segmentation might need some new life.
Beyond the Page – Qual’s Role in Segmentation
At Catapult Insights we believe the most actionable segmentation work features a strong understanding of human experiences. Only through those experiences can we begin to empathize and forge real and meaningful connections.
Building Effective Project Teams
Catapult Insights brings the right people together to maximize our clients’ success. How we balance unbiased approaches with SME-level insight.