Impact
News and perspectives from Catapult Insights & Innovation
Online Shopping in the Digital Age – Time Saver or Energy Waster?
Online shopping was supposed to make shopping easier and hassle-free, but has it?
Swimming in Data
There’s a trend going around – have you noticed it? More companies are looking inward and backward to plot a path forward.
The Case for Occasion-Based Segmentation
At Catapult Insights we know that a one-size-fits-all approach to segmentation methodology falls short in many instances. Here we make the case for when a brand should consider an occasion-based approach to create a more actionable and insightful segmentation solution for their business.
A Segmentation Refresh – Is it the right time for your organization?
Three telltale signs that your segmentation might need some new life.
Beyond the Page – Qual’s Role in Segmentation
At Catapult Insights we believe the most actionable segmentation work features a strong understanding of human experiences. Only through those experiences can we begin to empathize and forge real and meaningful connections.
Building Effective Project Teams
Catapult Insights brings the right people together to maximize our clients’ success. How we balance unbiased approaches with SME-level insight.
Home Improvement Pros feel the pressure of rising costs
Catapult Insights checks in with home improvement professionals to see how 2023 is shaping up and what challenges they’re facing.
Segmentation Q&A with Catapult Insights’ Statistical Expert, Tom Rosholt
Catapult Insights’ Jill Miller sat down with statistician Tom Rosholt to talk about all things segmentation including his best and most challenging experiences, and his advice for those embarking on their first segmentation project.
Catapult Insights’ Core Elements of a Successful Segmentation
At Catapult Insights we’re passionate about creating actionable and statistically sound segmentations for our clients and have developed a set of key building blocks for a successful segmentation program.