Award-Winning Insights & Innovation
Shaping tomorrow through the voices of todayInsights
Successful brands know people are more than just a collection of data points – true insight comes from connecting the dots.
Innovation
Innovation is more than having a winning
idea – it’s also how you get there.
Award-Winning, Outcomes-Focused Insights Consultancy
Discover how Delta Faucet Company turned a critical blind spot into breakthrough innovation with VersaCurl™. Learn how consumer-led research helped them build empathy, enter a new category, and drive long-term growth.
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Future Oriented
Our suite of research methods and consulting approaches give our clients an understanding of people today – their needs, motivations and behaviors, and a view into the future.
Who We Are
A small but mighty team with a network of highly experienced collaborators.
IMPACT
News and perspectives from Catapult Insights & Innovation
From Disruption to Direction: How Insights Guide Paradigm Shifts
Discover how companies can thrive amid disruption in a post-convergence world. We explore the challenges of innovation, behavior change, and strategic pivots in industries reshaped by technology. Learn four keys to navigating paradigm shifts: balancing patience with agility, how to pivot, building smarter feedback loops, and redefining success.
Insights on the Fly: Intercepts in the World’s Busiest Places
Discover how to conduct effective intercept interviews in high-traffic, high-pressure environments like airports. This blog shares real-world lessons and practical tips for qualitative researchers navigating time-constrained, distraction-heavy settings. Learn how to engage respondents, gather meaningful insights quickly, and adapt your methodology for dynamic public spaces.
Acting upon Human Insights – a Q&A with Catapult Insights and expert, former Amazon researcher Debbie Hovies
Part 2 of Catapult Insights’ Q&A with Justin Sutton and Debbie Hovies to talk about the interesting and unexpected world of human behavioral insights and what it takes to turn insights into action.
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