The Call

Facing a sharp increase in competition, the leading, global SaaS provider of customer engagement platforms (CEPs) sought to better understand the people and processes that contribute to corporate software purchase decisions. In addition to targeting enterprise and mid-market companies, they were also interested in studying multiple job functions that directly and indirectly influence outcomes. This client selected Catapult in part because of our qualitative moderator’s ability to quickly build rapport and trust in a disarming manner with professionals and c-suite respondents as well as our history conducting research among tech decision-makers.   

The Celebration

Our analysis provided an in-depth look at the individuals who influence tech infrastructure in general, and CEPs specifically. We mapped the decision ecosystem, charting the players involved, interests represented, and motivating factors and attitudes that impact their inputs into the process. Paired with themes about career aspirations, job-function needs, and trusted information sources, we were able to identify several engagement strategies for this client to meaningfully connect with and position themselves for maximum consideration. 

The Call

Our client developed a revolutionary new product for at-home sanitization, bringing commercially viable technology to the residential space for the first time. Consumers had very low awareness and understanding of this technology and our client faced a steep message development challenge. Already an established, global name in home products, this client lacked an established position in the cleaning and sanitization space and called upon Catapult to chart a path forward to educate and connect with consumers while simultaneously expanding their brand footprint.   

The Celebration

Insights from our work provided a springboard for our client to identify the optimal messaging themes and order of information. This maximized their ability to attract and hold consumer attention and ultimately convert into believability and interest in their product. We tailored our reports to provide direct inputs into the client’s internal market test viability and planning assessments while also telling a compelling story from the consumer perspectives. 

The Call

A global QSR wanted to better understand how employees were experiencing various elements of their role and the technologies and systems they use. This information was critical in their goal of developing strategies, systems, and tools to help increase employee satisfaction, role and task efficiency, and their overall experiences while at work. They partnered with Catapult to conduct and analyze a bi-annual quantitative survey with employees across their organization.   

The Celebration

Our data and analyses have highlighted key near-term and long-term areas of focus for our client to improve employee experiences, increase efficiency, and help to develop future store-level strategies. As a result of our research, they’ve already implemented operational changes that are impacting their employees’ day-to-day experiences and have a strategic plan in place to keep the improvement momentum going in the future. Catapult will continue to support our client as this research initiative continues to grow and evolve over time to meet the organization’s needs. 

The Call

An industry leading durable goods manufacturer wanted to design new installation methods for two of their key products to help improve the overall installation process for trade professionals. Multiple installation designs were formulated as a result, and the durable goods manufacturer needed guidance on which of the new installation methods to bring to market. Together with Catapult, a multi-phase research program with trade professionals was designed and executed to identify pain points during installation, gather detailed hands-on feedback on several new product executions, gauge market acceptance, and determine the ultimate direction for the new products. 

The Celebration

With a noticeable improved installation experience found during the qualitative phase, and stellar quantitative results – the durable goods manufacturer was placed in the awkward position of having multiple winning products. With Catapult’s help, the manufacturer was able to focus on a product set that aligned with their company’s innovative vision and capitalized on observed, experiential strengths that lifted one design over the other for long-term adoption. These products are currently in the prototyping and marketing phases and will likely be hitting store shelves in the coming year or two.

The Call

A quickly growing brand in the nutritional supplements category wanted to stand out and win the hearts of customers with data-backed and legally defensible doctor recommended claims. They partnered with Catapult to design and execute a study to gather the data needed to determine which claims they could confidently make for their overall brand and individual products.  

The Celebration

Our data revealed that there was sufficient support to make most of their ideal claims including a “doctor recommended” claim for their overall brand and several of their individual products. Our client has already updated their marketing, messaging, and packaging to reflect these new claims and are enjoying their newly established, proven position as a doctor recommended leader in the market. Catapult will continue to support our client by repeating the research program at a regular cadence to ensure they can confidently maintain their claims over time.