Impact
News and perspectives from Catapult Insights & Innovation
The Case for System 2 Thinking: Why Deliberation and Logic Are Essential in Design Thinking
Explore the power of slow, deliberate, and analytical System 2 thinking in refining ideas, validating assumptions, and making data-driven decisions in design thinking. Structure meets strategy here.
The Case for System 1: Why Intuition and Speed Matter in Design Thinking
Discover how intuitive, fast-thinking processes, known as System 1, fuel creativity, empathy, and rapid ideation in design thinking. Learn why trusting your gut can lead to breakthrough innovation.
Power in Partnership: The Right Team Drives Better Insights and Smarter Action
Discover how assembling strong project teams at Catapult Insights leads to deeper customer understanding, smarter action plans, and transformative business outcomes. Learn how expert consultants, sample providers, and tools help elevate our research through collaboration, empathy, and strategic execution.
Home Use Tests (HUTs) Can Be a Game-Changer for Product Development
At Catapult Insights, we know the value real consumer experiences bring to the NPD process. Home Use Tests are a great way to gather insights into how consumers interact with your products, helping you refine features, perfect messaging, and craft go-to-market strategies for a successful launch.
Thinking Fast and Slow in Consumer Research: A Market Researcher’s Guide to System 1 and System 2 Thinking
Discover how market researchers can harness the power of System 1 and System 2 thinking to design more effective consumer research. We explore the psychology behind fast and slow thinking, offer practical strategies for engaging each system in study design, and provide a dual-lens framework for analyzing instinctive vs. reflective responses.
Connecting with Consumers: The Role of Insights in Shaping Brand Stories
Catapult Insights explores how human insights can transform brand narratives from generic to unforgettable. Learn how understanding consumer motivations, emotions, and lived experiences can help brands create authentic and resonant stories.
Know Your Customer or Pay the Price: The CX Wake-Up Call
Explore how Cracker Barrel’s $100M rebrand failure highlights the risks of ignoring customer research. Learn from brand missteps like Tropicana, Gap, and Pepsi—and successes from Chick-fil-A, Dave & Buster’s, and Frito Lay—why empathy and insight are essential to customer experience.
What can we learn about consumer behavior from our own feelings when at career crossroads?
Catapult Insights explores what the dissonance between our inner stories and our outward existence that we experience when at a career crossroads teach us about consumer behavior.
From Disruption to Direction: How Insights Guide Paradigm Shifts
Discover how companies can thrive amid disruption in a post-convergence world. We explore the challenges of innovation, behavior change, and strategic pivots in industries reshaped by technology. Learn four keys to navigating paradigm shifts: balancing patience with agility, how to pivot, building smarter feedback loops, and redefining success.