Impact
News and perspectives from Catapult Insights & Innovation
Insights on the Fly: Intercepts in the World’s Busiest Places
Discover how to conduct effective intercept interviews in high-traffic, high-pressure environments like airports. This blog shares real-world lessons and practical tips for qualitative researchers navigating time-constrained, distraction-heavy settings. Learn how to engage respondents, gather meaningful insights quickly, and adapt your methodology for dynamic public spaces.
Acting upon Human Insights – a Q&A with Catapult Insights and expert, former Amazon researcher Debbie Hovies
Part 2 of Catapult Insights’ Q&A with Justin Sutton and Debbie Hovies to talk about the interesting and unexpected world of human behavioral insights and what it takes to turn insights into action.
Understanding Human Behavior – a Q&A with Catapult Insights and expert, former Amazon researcher Debbie Hovies
Catapult Insights’ Jill Miller recently sat down with Justin Sutton and Debbie Hovies to talk about the interesting and unexpected world of human behavioral insights, including the real-world anecdotes, lessons from the field, and what it takes to turn insights into action.
Why New Product Development Research Is Critical to Success
Launching a new product takes more than a great idea—it demands strategic timing, compelling messaging, and deep customer understanding. Learn how New Product Development (NPD) research is key to minimizing risks, validating ideas, and uncovering unmet customer needs.
Fast, Focused, and Insightful: How Catapult Insights Delivered a Trifecta
Fast, Affordable, High-Quality Research is within reach! Discover how Catapult Insights helped a client refine messaging for a new product launch—on a tight budget and timeline.
AI: Who is Training Who?
As humans have been training AI models to perform analysis, form insights, and make suggestions, AI has been training humans to become more accepting of shallow comprehension in exchange for speed.
New Product Development Q&A with Catapult Insights and NPD expert Gwen Ishmael
Catapult Insights’ Jill Miller recently sat down with NPD experts, Justin Sutton and Gwen Ishmael to talk about all things New Product Development including the frameworks they use, their best tips and tricks, and their favorite projects they’ve had the privilege to work on.
Non-Profit Research to Understand and Elevate the Volunteer Experience
Catapult Insights & Dog Aide partner together to help improve the volunteer experience to better serve dogs and their owners in the greater Detroit area.
Tales from the Road: Petaluma Reuseable Cup Project
Reflections on our recent time in Petaluma where a Reusable Cup Program was being tested.